The Fuel Locker
The Fuel locker is an online sports supplement retailer.
Based in Scotland, The Fuel Locker supplies a wide selection of Kinetica products, as well as supporting and sponsoring local and grass roots level sports teams.
Originally started as a small symbiotic business catering to personal trainers such as Stella Bartram, the business grew and required a suitably strong brand and identity. The client also wanted an e-commerce solution making it possible for customers the world over to buy the Kinetica products.
The website was based off a Shopify theme. While I worked at Neo the emphasis was always on making user-friendly websites that the client could update on their own with training. Shopify made it easy for the client to add new products, set discounted prices, and blog to increase visitor traffic.